Last reviewed: August 2026. Reviewed at least annually and whenever cookies or third-party services change.
This page explains how FreightTerms.co.uk uses cookies and similar technologies, what each cookie does, how long it stays on your device, and how you can disable or manage them. It sits alongside our Privacy Policy and complies with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
Cookies are small text files that a website places on your device (computer, phone or tablet) when you visit it. They store information that allows the website — or a third-party service embedded in it — to recognise your device when you return, remember your preferences, or measure how the site is being used.
Similar technologies covered by this policy include: local storage, session storage, tracking pixels, web beacons, and browser fingerprinting techniques used by third parties (such as ad networks). Where any of these are used, they are treated as "cookies" for the purposes of this policy.
Cookies required for the website to function. These include cookies that remember whether you've dismissed the cookie banner, and session cookies used to ensure the site loads correctly. Under UK PECR, no consent is required for strictly necessary cookies.
Cookies set by Google Analytics 4 that measure how visitors use the site — pages viewed, time on page, referring source, and general demographic data. IP addresses are anonymised. These cookies do not identify you personally to us but do require consent under UK GDPR.
Cookies set by Google AdSense and its advertising partners. These may be used to serve personalised advertisements based on your browsing behaviour across sites, to limit the number of times you see the same ad, and to measure ad performance. Require consent.
The following table lists the cookies that may be set when you visit this site. Some cookies are only set if you interact with specific features (e.g. clicking an ad); others are set on every page load.
| Cookie name | Set by | Purpose | Duration | Category |
|---|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique visitors for site-usage analytics. | 2 years | Analytics |
| _ga_JCHB2R55SY | Google Analytics 4 | Session state for our specific GA4 property. | 2 years | Analytics |
| _gid | Google Analytics | Distinguishes unique users within a 24-hour window. | 24 hours | Analytics |
| __gads | Google AdSense | Records ad interactions and frequency capping. | 13 months | Advertising |
| __gpi | Google AdSense | Provides personalised ad selection when consent is given. | 13 months | Advertising |
| IDE / ANID / DSID | DoubleClick (Google) | Ad-serving and conversion tracking across sites. | Up to 13 months | Advertising |
| NID | Stores preferences (language, ad settings) for Google services. | 6 months | Advertising | |
| cookie_consent | FreightTerms.co.uk | Remembers your cookie preference so the banner isn't re-shown. | 12 months | Strictly necessary |
The cookie banner shown on your first visit lets you accept or reject non-essential cookies. Your choice is stored in the cookie_consent cookie for 12 months. You can change your decision any time by clearing your browser cookies for this site and reloading the page — the banner will reappear.
You can block or delete cookies in your browser settings at any time. Instructions for major browsers:
If you refuse non-essential cookies:
The legal framework for cookies in the UK is a combination of PECR and UK GDPR. Under UK PECR, we can only place non-essential cookies on your device with your prior consent. Under UK GDPR, we need a lawful basis (usually consent) to process the personal data collected by those cookies.
For strictly necessary cookies, our lawful basis is legitimate interest — the site cannot function without them. For analytics and advertising cookies, our lawful basis is consent, which you can give or withdraw via the cookie banner or your browser settings.
Some browsers send a "Do Not Track" or "Global Privacy Control" signal to websites you visit. There is no universally agreed standard for how to respond to DNT signals. FreightTerms.co.uk currently treats a DNT/GPC signal as an indication that you have not consented to non-essential cookies, and behaves as if you had rejected them on the banner. If this changes in future, this policy will be updated.
This site is not directed at children under 13. We do not knowingly collect personal data from children, and the cookies we use are set by services (Google Analytics, Google AdSense) that themselves prohibit use by under-13s. If you believe a child has provided personal data via this site, please email paul@wernddupress.com and we will delete the relevant data promptly.
We may update this cookie policy from time to time — for example, if we add new third-party services, if Google changes the cookies it sets, or if UK cookie law changes. The "Last reviewed" date at the top of this page shows when it was last updated. Material changes will be flagged via the cookie banner on your next visit.
For questions about this cookie policy, or to exercise any of your UK GDPR rights (access, correction, deletion, portability, objection):
Wernddu Press (sole trader)
Hereford, United Kingdom
Email: paul@wernddupress.com