Privacy Policy

Last updated: June 2026. Reviewed annually or whenever practices change.

FreightTerms.co.uk ("we", "us", "our") is committed to protecting your privacy. This policy explains what information we collect, how we use it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

This website is operated by Wernddu Press, a UK sole trader business based in Hereford, England. If you have any questions about this policy or how your data is handled, contact us at: paul@wernddupress.com.

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1. Information We Collect

We collect two types of information:

• Usage data collected automatically: When you visit this website, standard log data is recorded — including your IP address (anonymised), browser type, pages visited, referring URL, and time of visit. This is collected via Google Analytics and is used only in aggregate, anonymised form.
• Information you provide: If you contact us via email or a contact form, we collect your name and email address for the purpose of responding to your enquiry. We do not add you to any mailing list without your explicit consent.

We do not collect or store any sensitive personal data, payment details, or information from children under 13.

2. Cookies

This website uses cookies — small text files stored on your device. We use the following categories:

• Strictly necessary cookies: Required for the website to function. No consent required.
• Analytics cookies (Google Analytics): Used to understand how visitors interact with the site. We use anonymised IP addresses and do not enable Google Signals or cross-site tracking. You can opt out via Google's opt-out tool.
• Advertising cookies: If advertising is approved and active, Google or other advertising partners may place cookies to serve contextual or personalised advertisements and measure ad performance. You can manage Google ad preferences via Google Ad Settings or opt out of personalised ads via the Your Online Choices tool.

By continuing to use this website, you consent to our use of analytics and advertising cookies. You can withdraw consent at any time by adjusting your browser settings or using the opt-out tools listed above.

3. Google AdSense & Third-Party Advertising

If Google AdSense is approved and active, this website may display advertisements. Google, as a third-party vendor, uses cookies to serve ads based on your prior visits to this and other websites. You can opt out of personalised advertising by visiting Google's Ads Settings.

Third-party vendors and ad networks, including Google, may use cookies, web beacons, and similar tracking technologies to measure ad performance and serve targeted advertising. We have no access to or control over these third-party cookies.

For more information about how Google uses data when you visit partner sites, see: How Google uses information from sites that use our services.

4. Google Analytics

We use Google Analytics 4 (GA4) to collect anonymised data about site usage — pages viewed, session duration, and traffic sources. This data is used solely to improve the content and performance of this website. We have enabled IP anonymisation and do not use GA4 data for any advertising purposes.

Google Analytics data is processed by Google LLC under a data processing agreement. For details, see Google's Privacy Policy.

5. How We Use Your Information

We use the information we collect to:

• Operate and improve this website and its content
• Understand how visitors use the site (analytics)
• Display advertisements if advertising is approved and active
• Respond to enquiries you send us
• Comply with legal obligations

We do not sell, rent, or share your personal data with third parties except as described in this policy or as required by law.

6. Legal Basis for Processing (UK GDPR)

• Legitimate interests: Analytics to improve the website
• Consent: Advertising and personalisation cookies
• Legal obligation: Where required by law
• Contract: Responding to direct enquiries

7. Data Retention

Analytics data is retained for 14 months (Google Analytics default). Enquiry emails are retained for as long as reasonably necessary and then deleted. We do not retain personal data beyond what is necessary for the stated purpose.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict processing
• Data portability
• Withdraw consent at any time (without affecting prior lawful processing)

To exercise any of these rights, contact us at paul@wernddupress.com. We will respond within 30 days.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO): ico.org.uk or by calling 0303 123 1113.

9. External Links

This website contains links to external sites (such as HMRC, IATA, and the UK Trade Tariff). We are not responsible for the privacy practices or content of those websites. We recommend you review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this privacy policy from time to time. Any material changes will be reflected in the "last updated" date at the top of this page. Continued use of the website after changes constitutes acceptance of the revised policy.

11. Data Controller & Contact

The data controller for personal data processed via this website is:

Wernddu Press (sole trader)
Hereford, United Kingdom
Email: paul@wernddupress.com

Wernddu Press is not currently required to register with the Information Commissioner's Office (ICO) under the relevant exemptions for small operators, but operates to UK GDPR standards regardless. If exemption status changes, this page will be updated.

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This privacy policy was written for FreightTerms.co.uk and covers this website only. It does not constitute legal advice. If you require a fully certified GDPR-compliant privacy notice, consult a data protection specialist.